Wet Clay

Reclaiming creativity through clay and reflection.

Hi—welcome. I’m not entirely sure where this is going yet, but that’s kind of the point.

This newsletter is new for me and began as a response to a feeling I couldn’t ignore anymore. I’ve spent years in the world of advertising and design, building brands, shaping messages, creating for clients. And somewhere along the way, I realized I’d lost my connection to the work. I could still do it—but the spark was missing. The creative work I made didn’t feel like mine.

I didn’t fully understand what was going on, or what I needed to do to change. I honestly hadn’t even stopped to think about it in depth. I unconsciously accepted the feeling just came along with that type of work.

What I’ve realized is this: I’ve never had a truly personal relationship with my creative work. Even the pieces I’m proud of were made in service of someone else’s vision. That’s what commercial art asks of us, and I’ve known nothing else. But I’m ready to make something that belongs to me.

I knew that I’d once found joy working with clay. So I decided to turn my attention toward ceramics—not as a career shift (at least not yet), but as a practice. As a place to slow down and listen. As a way to reconnect with my creative voice.

Working with clay feels radically different than the work I’ve done. It’s physical, responsive, and quiet. It feels real—not polished or digital, but honest and tangible.

I just recently stepped back into the studio. This time, I want to explore what it means to use my past—my years in design, my frustration, my burnout—as part of this new process. To see if I can make something healing out of it all.

This space will be where I share that quest. I don’t have a grand plan, but a desire to reflect, observe, and hopefully create a conversation with anyone else who’s ever felt this strange disconnection from their own creativity.

Thanks for being here. More to come soon.

With care,

Jason